Business these days is all about being searchable and visible on Google. Most customers will ask “don’t we need a website?” The conventional answer is yes, you do. However, many of our customers don’t know the end goal.

The main objective for building a website is not just because your competitor has one or it feels good. The important question is really why you’re building your website:

  • Is it to make business information visible and to inform potential leads about what you do or who you are?
  • Or is it about short-term and long-term goals of converting sales and building a brand?

Most importantly, your business needs something that is feasible and functional that summarises fully what your business offers to the Blue Ocean.

Below are some tips our digital team has crafted to help you SHAPE and SHINE your website idea into becoming the next Grab or UBER.

1. Determine a brand name that you would like to use as a domain name.
This will help lock down the domain you want before it’s taken. It should be short, impactful, and easily pronounced.


2. Choose a good web host provider. 
A domain name is like your house address inside a neighbourhood, and the neighbourhood is where the files are hosted. That’s why the brain of our website is the hosting.


3. Determine the objective of your website.
Are you looking at just an informative website or a sales-driven website  with E-Commerce or data entry requirements? Do you need customised or CMS open source platform (WordPress)? The objective of your website will help you choose the type of hosting and backend support that you need.


4. Develop great content.
A website without content is useless. The phrase “Content Is King” is especially true here: good content drives your message clearly and precisely to engage potential customers and help them understand what services or products you can offer.


5. Design / Sketch Layout
Besides content, a good User Interface or Experience plays a vital role in attracting the right audience. Let your design speak to your audience as they navigate.


 6. Perform testing and commissioning
This is the most critical stage. Make sure the website is tested and all contents are proofread before it goes live.

Inspired by what we have shared? Connect with us to humanise digitalisation and set ground breaking digital strategy for your small or large business!

Written by Jonathan Chan